Tag Archives: nba

Infographic: Next Best Action for Roboadvised Offerings

Next Best Action (NBA) is methodology designed to maximize strategic customer lifetime value and loyalty, improve the ability to deliver service and increase customer satisfaction, and optimize events that drive business outcomes one interaction and decision at a time. It is a sophisticated set of predictive analytics for decision management built around each customer making it possible for every interaction with the customer to be productive and meaningful. Continue reading Infographic: Next Best Action for Roboadvised Offerings

Infographic: Next Best Action for Targeted Client Investment Recommendations

Next Best Action (NBA) is methodology designed to maximize strategic customer lifetime value and loyalty, improve the ability to deliver service and increase customer satisfaction, and optimize events that drive business outcomes one interaction and decision at a time. It is a sophisticated set of predictive analytics for decision management built around each customer making it possible for every interaction with the customer to be productive and meaningful. Continue reading Infographic: Next Best Action for Targeted Client Investment Recommendations

Case Study: Next Best Action Member Segmentation & Personas for Large Healthcare Company

Challenge: A large healthcare company wanted to develop robust segmentation models based on an expanded set of internal and external attributes to facilitate increased optimization based on key member segments. Continue reading Case Study: Next Best Action Member Segmentation & Personas for Large Healthcare Company

Next Best Action

As organizations look to connect with customers on more strategic levels, they continue to face challenges in the expectations for more individualized experiences. This often means adapting to customer needs in real-time. This makes capitalizing on up-sell and cross-sell opportunities, building loyalty through one-to-one customer experiences, and leveraging real world data an imperative to grow your business. Continue reading Next Best Action