IDC estimates that big data and advanced analytics will be a $200b market by 2020[i] . Revenue from ‘data-driven’ products will double revenue from traditional products for 1/3rd of the Fortune 500 according to New Vantage Partners’ latest executive survey. Fifty percent of the world’s GDP will be digitized within the next three years[ii]. The economy seems fully dependent on data-driven innovation – and companies are investing at break-neck speed. Continue reading Are You Getting Real Value from Analytics? Can You Prove It?