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Case Study: Enterprise Data Warehouse and Business Intelligence Data Strategy for Global Hotel and Hospitality Company

Challenges

This company did not effectively manage or leverage its data assets to utilize Customer and Business Intelligence (CI & BI) for strategic growth and competitive advantage, and was ranked in bottom 30% for maturity, governance, data application and technology. The existing data warehouse architecture was not able to support the advanced reporting and analytics requirements for sales and marketing, thus necessitating that the company engage costly external providers to provide these services. Continue reading Case Study: Enterprise Data Warehouse and Business Intelligence Data Strategy for Global Hotel and Hospitality Company