Tag Archives: digital multimedia

Case Study: How a Broadcast, Cable, and Digital Multimedia Company Unified Master Data Management

Challenge

The company was dealing with inefficient and redundant data management practices across traditionally siloed operational processes for their radio, broadcast and cable divisions. There were no standard definitions of common media domain subjects such as advertiser, agency, brand, product, etc. Their cross-division, cross-platform analytics were suffering from data inconsistencies and errors. There was little transparency into the increasingly manual and time-consuming processes necessary to compile regular reports and metrics. Independent efforts to remedy all of this were underway within business areas without centralized information technology support . Continue reading Case Study: How a Broadcast, Cable, and Digital Multimedia Company Unified Master Data Management