Judah Phillips, Knowledgent Informationist and author of Building a Digital Analytics Organization, Digital Analytics Primer, and Ecommerce Analytics, will be speaking at the ITSMA 2015 Annual Conference happening November 2-4 at The Charles Hotel in Cambridge, MA.
The Information Technology Services Marketing Association (ITSMA) specializes in helping companies market and sell services and solutions more effectively. The 22nd Annual Conference is designed for senior- and executive-level marketing, strategy, and business development professionals who want to learn from industry peers, stay at the top of their game, bring their marketing practices to the next level, and network with like-minded business leaders.
Judah will be presenting his session titled, “Building a Marketing Analytics Engine,” on Wednesday, November 4th at 10:15am.
During this presentation, he will describe an approach to building a marketing analytics competency that focuses on core principles of data, technology, people, process, outcomes, and trends. Judah will deconstruct and discuss each principle, and provide guidance attendees can take back to their company and immediately activate to improve how they currently use analytics to drive marketing initiatives.