Part 9: Customer Engagement/Care Management Activation
This new series focuses on how Machine Learning, Natural Language Processing, and Robotic Process Automation are changing the face of business. Each post contain a specific use case, the business value derived, and the technology synopsis to achieve the outcome.
Members can be activated into Care programs through more targeted and specific outreach patterns that enable a Healthcare company to better manage their member populations. This leads to better quality of care and lowers costs.
Supervised and unsupervised machine learning techniques can be utilized to drive segmenting, and ultimately microsegment populations based on clinical, outreach, behavioral, and attitudinal data. The results of a program like this can increase activation by 100%, creating significant business impact and increasing member health.