nba

Infographic: Next Best Action for Targeted Client Investment Recommendations

Next Best Action (NBA) is methodology designed to maximize strategic customer lifetime value and loyalty, improve the ability to deliver service and increase customer satisfaction, and optimize events that drive business outcomes one interaction and decision at a time. It is a sophisticated set of predictive analytics for decision management built around each customer making it possible for every interaction with the customer to be productive and meaningful.

Check out our latest infographic detailing a use case for Financial Services companies around targeted client investment recommendations.

View the infographic here.

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