Category Archives: PSI

Case Study: Master Data Management to Promote Driver Efficiency and Drive Targeted Marketing

Challenge

The challenges this large transportation and package delivery company faced were: A) were drivers are going to the right location? and B) when they get to the right location, are they wasting time? For example, if they are in an office complex, having to locate the business that they are delivering to while on-site is time consuming and inefficient. Continue reading Case Study: Master Data Management to Promote Driver Efficiency and Drive Targeted Marketing

Case Study: Establishing an Enterprise Data Governance Program for a Non-Profit Educational Organization

Challenges

The client, a leading influencer within the education sector, proactively communicates with hundreds of individuals daily in order to pursue recruiting, fundraising, lobbying, and relationship building efforts. Continue reading Case Study: Establishing an Enterprise Data Governance Program for a Non-Profit Educational Organization

Case Study: Enterprise Data Warehouse and Business Intelligence Data Strategy for Global Hotel and Hospitality Company

Challenges

This company did not effectively manage or leverage its data assets to utilize Customer and Business Intelligence (CI & BI) for strategic growth and competitive advantage, and was ranked in bottom 30% for maturity, governance, data application and technology. The existing data warehouse architecture was not able to support the advanced reporting and analytics requirements for sales and marketing, thus necessitating that the company engage costly external providers to provide these services. Continue reading Case Study: Enterprise Data Warehouse and Business Intelligence Data Strategy for Global Hotel and Hospitality Company

Official Launch of Products & Services Industry Portfolio, Appointment of John Foley as Partner

Knowledgent announced the official launch of their Products & Services Industry (PSI) Portfolio today, and the appointment of John Foley as the Portfolio Partner to lead the new division. Continue reading Official Launch of Products & Services Industry Portfolio, Appointment of John Foley as Partner