Case Study: Next Best Action Member Segmentation & Personas for Large Healthcare Company

Challenge: A large healthcare company wanted to develop robust segmentation models based on an expanded set of internal and external attributes to facilitate increased optimization based on key member segments. Continue reading Case Study: Next Best Action Member Segmentation & Personas for Large Healthcare Company

Knowledgent Cares Rides for United Healthcare Children’s Foundation at the Tour de Triangle

On March 25th, 2017, as part of Knowledgent Cares, we ventured down to Cary, NC to participate in the 1st Annual Tour De Triangle with SAS in support of United Healthcare Children’s Foundation (UHCCF). Continue reading Knowledgent Cares Rides for United Healthcare Children’s Foundation at the Tour de Triangle

Knowledgent Cares Hosts March Madness Fundraiser for the American Red Cross

When you hear the term “March Madness”, college basketball often comes to mind. Each year, as part of Knowledgent Cares, we host a “March Madness” of our own – a bracket tournament for charity! This year, we raised the stakes – the winner of the tournament got to choose the charity that the donations would go to. We’re excited to announce our winner, Brian Kerrigan, chose the American Red Cross! Continue reading Knowledgent Cares Hosts March Madness Fundraiser for the American Red Cross

Visit Sponsor Knowledgent at the 2017 Bio IT World Conference & Expo in Boston!

We are excited to announce our sponsorship at the upcoming 2017 Bio IT World Conference & Expo, happening May 23-25th at the Seaport World Trade Center in Boston, Massachusetts! Continue reading Visit Sponsor Knowledgent at the 2017 Bio IT World Conference & Expo in Boston!

Next Best Action

As organizations look to connect with customers on more strategic levels, they continue to face challenges in the expectations for more individualized experiences. This often means adapting to customer needs in real-time. This makes capitalizing on up-sell and cross-sell opportunities, building loyalty through one-to-one customer experiences, and leveraging real world data an imperative to grow your business. Continue reading Next Best Action

Fourth Episode of TeK Talk Podcast, Sponsored by Knowledgent, Available Now

TeK Talk is a new podcast series, sponsored by Knowledgent, featuring data and analytics professionals discussing the latest trends and topics in data and analytics for Fortune 1,000 companies. Continue reading Fourth Episode of TeK Talk Podcast, Sponsored by Knowledgent, Available Now